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Sébastien Estines
Co-founder Lyzi
Lyzi will be present at EthCC from 30 March to 2 April 2026
In a digital world that is constantly evolving, brands are constantly looking to stand out and offer exceptional user experiences. The adoption of cryptocurrency payments has proven to be an innovative strategy to achieve this, offering a multitude of benefits for both brands and consumers. This article explores the key benefits of crypto payments for brands, supported by significant case studies.
Traditional payments, such as credit card transactions, often come with high fees that minimize brands' profit margins. In comparison, cryptocurrency payments have significantly lower transaction fees. With Lyzi, you benefit from zero transaction fees, while credit cards generally charge a fee of 2 to 3%. This elimination of costs can result in significant savings, especially for brands with a high volume of transactions.
Cryptocurrencies transcend borders, offering brands the opportunity to reach a global market without running up against traditional currency barriers and conversion fees. Tesla, a major player in the automotive industry, adopted Bitcoin as early as 2021, expanding its reach to an international market. This not only allowed Tesla to attract new customers but also strengthened its reputation as an innovative brand.
Cryptocurrency transactions offer a higher level of security thanks to blockchain technology, which records transactions transparently and unchangeably. This significantly reduces the risk of fraud and chargebacks for brands. Newegg, an online retailer specializing in electronics, has seen a significant reduction in fraud after integrating Bitcoin payments, ensuring safer transactions for the brand and its customers.
Unlike traditional payment methods, which can take several days to process transactions, cryptocurrency payments are often processed within a few minutes. This allows brands to benefit from improved cash flow and reduces the time between selling and accessing funds. By offering the crypto payment option, Shopify has allowed its merchants to benefit from fast and efficient transactions, thus improving their financial management.
By adopting cryptocurrency payments, brands can also connect with the crypto community, which is often very committed and loyal. This represents a significant marketing opportunity. Luxury brand Hublot has launched a limited-edition watch, available only via Bitcoin, specifically targeting the crypto community. This strategy not only generated considerable buzz but also allowed Hublot to position itself as an avant-garde and inclusive brand.
Despite these benefits, integrating cryptocurrency payments also presents challenges. Cryptocurrency volatility can affect prices and profit margins, and regulatory issues remain a complex area to navigate. Brands must therefore conduct a thorough analysis and potentially consult cryptocurrency experts to develop a suitable strategy.
Thanks to Lyzi's solution, traders are protected against fluctuations in the value of cryptocurrencies. Lyzi instantly converts cryptocurrency payments into euros, ensuring stable and secure transactions. This automatic conversion allows traders to focus on their business without fear of cryptocurrency market volatility.
The adoption of cryptocurrency payments offers brands a series of significant benefits, from reducing transaction fees to accessing a global market, through increased security and customer loyalty.
In conclusion, as the world continues to evolve towards an increasingly digitized economy, cryptocurrency payments present themselves as a promising path for brands eager to innovate, secure their transactions, and expand their reach globally.
Brands such as Printemps, LG Auto, shopping centers Wereldhave or Beaugrenelle, and many others have chosen to trust Lyzi for their cryptocurrency payment needs. These businesses thus join a growing list of renowned brands that have adopted this new form of payment. By opting for cryptocurrencies, these brands are not only taking a step towards the future of e-commerce, but they are also opening the door to a new era of business opportunities and connections with their customers.
To introduce cryptocurrency payments into your business, Lyzi represents THE solution chosen by thousands of merchants and retailers, and it is completely FREE. Contact us now to find out more about integrating our solution.
