S.T. Dupont x Lyzi: when exceptional craftsmanship meets crypto innovation

The art of the beautiful, the rare and the perfect gesture is part of the DNA of S.T. Dupont for over 150 years. Today, the iconic house is taking a new step by combining its artisanal heritage with cutting-edge innovation: Accepting cryptocurrency payments, thanks to Lyzi technology.

After a first successful collaboration, S.T. Dupont and Lyzi are launching a unique activation this season to celebrate the end of year holidays. An initiative that highlights French know-how while offering customers a modern, fluid and personalized shopping experience.

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An exclusive service for the holidays: handmade engraving and free personalization

From November 15 to December 6, customers of S.T. Dupont stores in The Rue de la Paix and From the rue Saint-Honoré will be able to benefit from exceptional service:

An engraving handmade in the workshops of Haute-Savoie

Made by the House's artisans, each engraving is the expression of rare, precise and timeless expertise. A way to give or to treat yourself to a truly unique object.

The personalization of leather goods by the artist Fedor Sacchenko

For some leather goods, customers will have the opportunity to meet the artist in store and leave with a personalized piece, transformed into an exclusive work.

These benefits are Offered as part of activation, for any purchase paid for in cryptocurrencies via Lyzi.

A symbolic gesture: to associate technological innovation, artistic tradition and French elegance.

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Crypto payment: modern, simple and now available at S.T. Dupont

Thanks to Lyzi, S.T. Dupont stores now accept more than 80 cryptocurrencies, including:

• bitcoin
  
  
• ethereum
  
  
• Stablecoins (EURC, USDC...)
  
  
• And hundreds of compatible wallets (Binance, Metamask, Coinbase Wallet...)
  
  

The customer pays in crypto, the store receives Instantly the equivalent in euros :
✔ without volatility
✔ without complex handling
✔ without changing the cash register system

A solution simple, secure and elegantly integrated to the existing buying journey.

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Strengthened collaboration, a turning point for the House

S.T. Dupont had already collaborated with Lyzi for several months, but this activation marks a real turning point:
a strong, visible and strategic campaign in the run-up to the holidays, putting crypto at the service of a high-end shopping experience.

It is also a way for the House:

• to support an international clientele that is already familiar with these uses,
  
  
• to enrich its premium career with artistic personalization options,
  
  
• and to be part of an innovation dynamic consistent with its positioning.
  
  

A double anchor: heritage and modernity.

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Lyzi and S.T. Dupont: the alliance of luxury and technology

At Lyzi, our mission is to make crypto useful, accessible and concrete in living and exceptional places.
Seeing a House like S.T. Dupont adopt these new uses is a strong symbol: crypto payment is no longer a futuristic idea, but a premium service, naturally integrated into the retail experience.

This activation is a perfect illustration of what we want to build:
➡ a simple, elegant and rewarding adoption of crypto payments
➡ at the service of brands, artisans and customers

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Conclusion: an experience worth living in a store

Whether it's for an iconic lighter, an exceptional pen or a personalized piece of leather goods, this activation is the ideal opportunity to discover:

• the unique expertise of S.T. Dupont
  
  
• The innovation of crypto payment
  
  
• and a shopping experience enhanced by craftsmanship
  
  

🎁 From November 15 to December 6, go to the shops:
📍 10 Peace Street
📍 414 rue Saint-Honoré in Paris

Giving a unique gift has never been easier.
And it's now paid for... in crypto.