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Sébastien Estines
Co-founder Lyzi
Lyzi will be present at EthCC from 30 March to 2 April 2026
As of today, S.T. Dupont, an emblematic house of French crafts for 150 years, offers cryptocurrency payments in its Parisian shops on Rue de la Paix and Rue Saint-Honoré. This approach, carried out in partnership with Lyzi, follows the global trend of adoption of cryptocurrencies in commerce, and should become global in 2025.
Since its creation in 1872, S.T. Dupont has combined the balance between know-how and innovation, and has done it again by launching this new payment service that meets the expectations of an international and connected clientele. So, you can now pay for your lighter, pen or exceptional leather object with your Bitcoin, Ethereum, Stablecoins and even Dogecoin (Lyzi supports more than 70 cryptocurrencies).
Alain Crevet, CEO of S.T. Dupont, explains:
“By adopting cryptocurrency payments, we are showing our ability to evolve with consumer expectations, while maintaining our quality standards.”
S.T. Dupont's commitment to this innovation is not limited to its Parisian stores. In 2025, the house plans to deploy this payment solution in its points of sale around the world and on its e-commerce site. This expansion of the offer reflects the rise of cryptocurrency payments in the luxury sector (Lyzi already equips 20 Printemps stores throughout France).
Consumers in Asian and American markets, where the adoption of cryptocurrencies is particularly strong and the luxury market is very present, will also soon be able to take advantage of this option.
According to an ADAN-KPMG study, 12% of French people own cryptocurrencies, a proportion that is growing rapidly in other regions of the world. For S.T. Dupont, this transition represents much more than just technological adoption. It is a response to the expectations of demanding consumers and a way of strengthening its attractiveness among new generations.
Go in-store or online from 2025 to discover a modern shopping experience, rooted in unique know-how.
The adoption of cryptocurrency payments at S.T. Dupont marks an essential step for Lyzi, and deepens the encounter between craft and technology. Luxury is evolving, and S.T. Dupont is there. Who will be next?
