Printemps x Binance Pay x Lyzi: a national activation that marks a turning point for crypto payments in France

Crypto payment is taking a new step in France; and it is in one of the retail temples that this is happening.

The group Printemps, a historic reference in luxury, fashion and the art of living, is launching a national operation in partnership with Binance Pay, made possible thanks to the crypto payment infrastructure of Lyzi.

Printemps had already collaborated with Lyzi for several years, but this activation marks a real turning point: a large-scale campaign that is at the heart of the end-of-year celebrations.

A collaboration that perfectly illustrates the encounter between premium experience, technological innovation and new consumer uses.

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Activation deployed in 13 Printemps department stores

Starting with the “date to be added” November, Printemps customers will be able to enjoy exclusive advantages by paying for their purchases with Binance Pay, directly on the terminals equipped by Lyzi.
The operation concerns 13 iconic stores across France, including the prestigious Printemps Haussmann.

This initiative reinforces Printemps's position as one of the first major players in premium retail to adopt crypto as Real payment method, accessible on a daily basis.

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Exclusive benefits for Binance Pay users

To support the operation and encourage the discovery of crypto payments in stores, a series of attractive advantages have been put in place:

🎁 5% immediate discount on your purchases

For all Printemps Club members.
A simple and effective way to promote the use of Binance Pay in stores.

🧋 A free bubble tea

On any purchase of 188€ or more at Printemps Haussmann.
A lifestyle experience, in line with the DNA of the place.

💳 €50 offered in the form of a Spring gift card

For each €1,000 spent, within the limit of the first 30 customers who have already benefited from the 5% discount.
A stackable and very attractive offer, designed for premium shoppers.

🥇 Exclusive benefits for Binance VIP customers

A privileged treatment for an international clientele with high purchasing power.

In other words: an operation designed for the general public but also for the most committed crypto consumers.

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Lyzi, the infrastructure that makes it all possible

Behind this major activation is the technology of Lyzi, a French specialist in crypto payments in stores.

Thanks to Lyzi:

• Spring can accept Bitcoin, Ethereum, stablecoins... and more than 80 cryptocurrencies.
  
  
• The payments are instantly converted into euros, without volatility.
  
  
• The cash register teams use their usual terminals : no change of course.
  
  
• Customers can pay with more than 500 compatible wallets, including Binance Pay.
  
  

This partnership illustrates one of Lyzi's strengths: allowing major retailers to integrate crypto payments without complexity, without risk, and without changing their existing systems.

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Why this activation is a key moment for French retail

The Spring x Binance Pay x Lyzi operation marks a precedent.
It shows that crypto payment is no longer a futuristic concept: it is becoming a concrete use, integrated into the shopping experience of major retailers.

This movement is part of several strong trends:

• A growing demand : more than one French person out of eight owns cryptocurrencies.
  
  
• An international clientele used to paying in crypto, especially in luxury.
  
  
• A desire of retailers to modernize their buying journey.
  
  
• The emergence of premium offers related to crypto payments, creating a real conversion lever.
  
  

For a player like Printemps, adopting crypto also means affirming a brand positioning resolutely focused on innovation.

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A tripartite collaboration that opens the way to new uses

The alliance Spring x Binance Pay x Lyzi proves that it is possible to reconcile:

• excellence in customer service,
  
  
• The modernity of new payment methods,
  
  
• and The technological power of Web3.
  
  

Together, these three actors give life to an accessible, attractive and useful activation, which benefits both retail and consumers, and the adoption of crypto in France.

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Conclusion: crypto payments are entering premium retailers

With this national operation, Printemps Group becomes one of the pioneers of large-scale crypto payments.
Binance Pay is bringing its community strength and payments ecosystem.
And Lyzi brings the technology that makes that experience simple, reliable, and seamless.

A partnership that opens a new page: where crypto is becoming a natural means of payment in the most iconic retailers.

Do not hesitate to read our article on 'How to pay with cryptocurrencies at Printemps'.