Maison Montagut adopts cryptocurrency payments with Lyzi

For over a century, Montagut House embodies French elegance, textile know-how and a sustainable vision of fashion. Known for its timeless pieces and the quality of its materials, the house has been able to cross the ages without ever losing its identity.

Today, Maison Montagut is taking a new step by integrating a cryptocurrency payment solution thanks to Lyzi, offering its customers a resolutely modern, simple and fluid shopping experience.

Montagut House: a house that stands the test of time

Founded in 1880, Maison Montagut has established itself as a reference in French ready-to-wear, in particular thanks to its historical expertise in knitting innovative fibers and exceptional materials.

Maison Montagut affirms a vision of fashion where elegance, comfort and sustainability combine in a wardrobe made for everyday wear.

This demand for quality is not only expressed in the collections, but also in theexperience offered to customers, in store as well as online.

Why integrate cryptocurrency payments?

Payment methods are changing rapidly. A growing portion of consumers, especially international consumers, are now using cryptocurrencies as a real means of payment, and no longer just as an investment asset.

For a house like Montagut, offering crypto payment meets several challenges:

• offer more freedom of payment to customers,
• adapt to a customer base international and connected,
• modernise the buying process without altering its elegance,
• be part of an innovation approach consistent with its DNA.

A simple and smooth payment experience thanks to Lyzi

Thanks to the integration of Lyzi, customers of Montagut House can now pay for their purchases in:

• bitcoin
• ethereum
• Stablecoins (EURC, USDC)
• and more than 100 cryptocurrencies

Payment is made intuitively, via a QR code or a payment link, for more than 500 compatible wallets.

On the merchant side, the experience remains just as fluid:

• payments are instantly converted into euros,
• no crypto management is required,
• no exposure to volatility.

Tradition and innovation: a controlled balance

By integrating cryptocurrency payments, Maison Montagut demonstrates that it is possible to Making tradition and innovation coexist.

The gesture remains the same, the elegance intact, but the means of payment adapts to contemporary uses.

This partnership illustrates an increasingly visible reality in retail:

👉 Payment is becoming a key part of the brand experience.

Lyzi: making crypto payments concrete in retail

At Lyzi, our mission is to make crypto payments as easy as a traditional payment, in all sectors of commerce.

By supporting companies like Montagut, we are proving that crypto naturally finds its place in demanding worlds, where customer experience is essential.

Conclusion: fashion is evolving, so is payment

With this collaboration, Montagut House paves the way for a new way of buying: freer, more modern and perfectly aligned with the expectations of today's customers.

Because elegance stands the test of time...

and the means of payment as well.