How to communicate the acceptance of crypto in your business

Do you now accept cryptocurrency payments? Well done 🎉
This is a great advance; but for this innovation to have a real impact on your business, It is still necessary to make it known!

Accepting crypto is good.
Communicate it effectively, it's better.

In this article, we explain to you how Promote your new payment solution to attract more customers, strengthen your image of innovation and maximize the benefits of this decision.

Why it's essential to communicate about crypto acceptance

More and more businesses; from neighborhood cafes to luxury stores; are offering crypto payments.
But in the majority of cases, customers don't know.

However, communicating on this service sends several strong signals:

• Modernity and innovation : you show that you are at the forefront of digital trends.
• 🌍 International openness : you welcome connected customers, sometimes foreign ones.
• 💳 Expanded customer experience : you offer more freedom of payment.
• 🧠 Curiosity and reputation : your business attracts attention, including on networks and in the local press.

👉 In summary: it is a marketing opportunity, not just a payment method.

On site: making the crypto option visible

The first step is the physical point of sale.
The customer must understand, as soon as they arrive, that they can pay in crypto.

💡 Some best practices:

• Display it clearly : place a sticker, a “Crypto accepted here” visual or the POS that we send to our partners on your window, counter or near the payment terminal.
• Indicate it on your cash register supports : tickets, menus, cards, POS, welcome screens.
• Briefing your teams : your employees must know how to answer the question “How does it work?” ; even in a few simple words.
• Show the example : if a customer pays in crypto, share this moment on your networks (with their agreement).

🎯 Tip: Lyzi provides “Crypto accepted here” visuals and stickers that you can easily customize for your business.

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Online: highlight your innovation

Your digital presence is a powerful tool for informing and attracting new customers.

🌐 On your website:

• Add a section dedicated to payment methods, with the logo of accepted cryptos (Bitcoin, Ethereum, stablecoins...).
• Integrate a “Innovation” or “Our Services” page to explain your approach.
• Think of the SEO : use keywords like “crypto payment”, “Bitcoin accepted”, “pay in stablecoin”.

📍 On Google & directories:

• Update your Google Business sheet with “Accepted payments: cryptocurrencies.”
• Register on specialized directories (like CoinMap.org): thousands of users are looking for cryptofriendly businesses.

On social media: inspire and educate

Networks are your window: use them to value your position as a pioneer.

📣 Examples of posts:

• A photo of your team with a customer paying in crypto

“At [Business name], we are innovating 💡 You can now pay in #Bitcoin, #Ethereum or #EURC thanks to Lyzi 💳”

• A short story or video explaining how it works (“3 seconds to pay in crypto 📱”)
• An “educational” post:

“But by the way, what is a stablecoin? And why is it ideal for payments?”

💡 Show simplicity, speed, and modernity; this is what attracts curiosity and standardizes practice.

In press & local relations: capitalize on novelty

Local and regional media are eager to hear stories of innovation.
If you are among the first in your city to accept crypto payments, communicate!

• Send a Press release to the local press or to specialized media.
• Mention that you are a pioneer in your sector.
• Take part in events or fairs to present your approach (business, tech, tourism...).

🎯 Objective: to get people talking about you, not just about crypto; but about your innovative spirit.

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Finally, educate your customers

A lot of your customers have cryptos but have never paid with.
It is up to you to support them, with kindness.

A few simple ideas:

• A small Flyer at the checkout “How to pay in crypto in 3 steps”.
• One Instagram story in quick tutorial mode.
• One FAQS on your site (“How does it work? What crypto should you use?”).

👉 Purpose: demystify crypto payment and create trust.

In summary: be visible, consistent and proud of your innovation

Accepting crypto is a real driver of image and differentiation.
But for this to be translated into concrete benefits, we must make this innovation visible at all levels:

📍 in your business,
💻 online,
📣 on your networks,
🤝 and through your partners.

With the right communication, your business becomes a cryptofriendly point of reference, modern and attractive; while remaining accessible to all.

💬 Conclusion

Crypto is not a phenomenon reserved for big retailers or geeks.
It is a natural evolution of digital payment, as easy as contactless.

Let it be known that you accept crypto:
your customers of today; and those of tomorrow; will thank you.

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👉 Do you want to join businesses that accept crypto?

Find out how Lyzi accompanies you to collect in crypto, and receive your payments in euros, without risk or complexity.