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Sébastien Estines
Co-founder Lyzi
Lyzi will be present at EthCC from 30 March to 2 April 2026
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With the rise of cryptocurrencies, more and more brands are considering accepting crypto payments. This approach is not limited to a simple trend, but represents a real opportunity for companies to modernize and innovate. This article explores the acceptance of crypto payments in depth, comparing it to traditional methods, such as bank cards, and examining the implications of non-custodial wallets.
Crypto payment is the use of cryptocurrencies, such as Bitcoin or Ethereum, as a medium of exchange to acquire goods or services. Unlike traditional currencies, cryptocurrencies work on blockchain technology, which offers secure and transparent transactions.
The reasons for accepting crypto payments are numerous:
- Attracting a new audience: Cryptocurrency consumers are often tech savvy, which can help brands reach younger, more innovative audiences.
- Reduced transaction fees: Processing fees may be lower than for credit card transactions.
- Improving brand image: Accepting crypto payments can position a brand as modern and forward thinking.
Accepting payment from the merchant
Traditionally, merchants accept payments via methods such as bank cards, bank transfers, or cash. Each of these methods has its pros and cons.
- Ease of use: Bank cards are familiar to most consumers, making them convenient.
- Security: Card payment systems offer some protection against fraud, but they are also targeted by cybercriminals.
- Transaction fees: Merchants may be subject to high fees for each transaction.
Non-custodial wallets allow users to manage their cryptocurrencies without intermediaries. This means that users have total control over their funds, but it also requires an understanding of the risks.
- Increased security: Since users are in control of their private keys, the risk of hacking is reduced.
- Difficulty of use: For some consumers, managing non-custodial wallets can seem complicated and intimidating.
- Acceptance time: The adoption of this technology requires time for consumers to get used to its use.
Accepting crypto payments doesn't happen overnight. It requires an investment of time and resources for brands to develop new uses and adapt to new technologies.
Brands need to train their employees to manage crypto payments, which requires time and resources. Misunderstanding can lead to mistakes that could damage the customer experience.
Brands also need to invest in updating their payment systems to incorporate cryptocurrencies. This can include accounting software, inventory management systems, and more.
For consumers to adopt crypto payments, brands must also make their customers aware of this payment method. This requires marketing campaigns and clear information about the benefits of crypto payments.
Crypto payments allow for nearly instant transactions, reducing wait times compared to traditional methods. This can improve the customer experience and increase satisfaction.
Accepting crypto payments allows brands to reach a global market. Consumers in different countries can buy products without having to worry about currency conversions.
In some regions, cryptocurrencies can offer inflation protection. Brands that accept these payments can protect themselves from economic fluctuations.
One of the main challenges in accepting crypto payments is price volatility. Brands need to take into account the risk of rapid fluctuations that can affect their profitability.
Cryptocurrency regulations are constantly evolving. Brands need to be aware of the laws in force in their country and ensure that they comply with tax obligations.
For many consumers, cryptocurrencies may seem risky. Brands need to build trust by providing clear information and ensuring secure transactions.
Brands should look for crypto payment solutions that integrate easily with their existing systems. This may involve partnerships with payment service providers.
Brands should invest in education initiatives to inform their customers about crypto payments. This could include blogs, how-to videos, or events.
Brands need to stay up to date with cryptocurrency market trends and technological innovations. This will allow them to adapt quickly and remain competitive.
Accepting crypto payments represents a unique opportunity for brands to modernize and meet the expectations of an ever-changing audience. While challenges remain, acceptance time can be reduced through proper training, systems updates, and customer awareness. Ultimately, brands that choose to accept crypto payments can not only improve their brand image but also strengthen their position in an increasingly competitive market.
