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Sébastien Estines
Co-founder Lyzi
Lyzi will be present at EthCC from 30 March to 2 April 2026
In a world where technological innovations are redefining the standards of customer relationships, The means of payment are no longer simple transactional tools.
They become a vector of image, modernity and differentiation.
And among these new practices, Accepting cryptocurrency payments is establishing itself as a real lever of valorization for brands.
Offering payment in crypto is not only accepting a new method of payment:
It is send a strong message to your customers and to your market.
“Our brand is at the forefront, connected to the uses of tomorrow.”
Retailers that integrate crypto; whether it's Bitcoin, Ethereum, or stablecoins (EURC, USDC); demonstrate their agility in the face of innovation and their ability to anticipate changes in consumer behavior.
In 2025, more than 12% of French people hold cryptocurrencies, and this proportion reaches more than 20% among 25-35 year olds.
So it is a connected, demanding and prescriptive generation Who sees crypto as one payment method at a time modern and universal.
Brand image is not only built through speech, but also by The lived experience.
However, payment is the last link in the customer journey; the one that leaves a lasting impression.
Thanks to Lyzi, this moment becomes a differentiating experience :
Simple, fluid, modern: everything the customer expects from an innovative brand.
💬 “Crypto is the high-tech touch of a high-end customer experience.”
In a competitive environment where it is becoming difficult to differentiate yourself in terms of product or price, perceived innovation plays a decisive role.
Businesses that adopt crypto payments early benefit from a Innovation award :
Brands like Porsche Montpellier, The Amarante Hotel, the Lacanau Casino or Printemps made this bet; and won in visibility, modernity and attractiveness.
To be a pioneer today is to be a reference tomorrow.
The adoption of crypto payments often raises a question: that of safety and regulations.
Lyzi meets this expectation by relying on:
This approach ensures that modernity meets rigor, without any compromise on compliance.
💡 Innovation should never come at the expense of trust: it must strengthen it.
Choosing Lyzi means:
It is also joining a ecosystem of visionary businesses that are shaping the future of commerce and payments.
Because today, innovating is no longer just evolving.
It is also Asserting an identity; that of a brand looking to the future.
Offering payment in cryptocurrencies is not just a simple technical innovation: it is a real image driver.
By integrating crypto thanks to Lyzi, a brand is sending a strong message: that of a modern, agile and future-oriented company.
The adoption of this payment method reinforces the Perception of modernity, while offering a smooth and high-end customer experience.
It is also a great communication opportunity, which attracts the curiosity of media, influencers and connected consumers.
Finally, by combining innovation, compliance and simplicity, Lyzi allows businesses to combine credibility and audacity; a rare combination, and now essential to stand out.
In a nutshell, accepting crypto is affirming one brand identity at a time. visionary, responsible and inspiring.
💬 “Crypto is much more than a payment. It is a symbol: that of a brand that dares to go further.”
👉 Discover how Lyzi is helping businesses accept crypto simply.
