Buying Bordeaux in cryptocurrency is now possible thanks to Lyzi and Château Perron

The world of wine is evolving and opening up to new technologies. Today, a major first in the world of Grand Cru wines: Chateau Perron, an emblematic family property of Lalande-de-Pomerol, now accepts cryptocurrency payments, in partnership with Lyzi, the turnkey crypto payment solution.

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A historic winery at the forefront of innovation

Founded in 1642 and certified organic farming since 2022, Château Perron embodies the perfect combination between tradition and innovation. Located in one of the most beautiful terroirs in Bordeaux, the estate extends over 31.5 hectares and produces powerful, refined wines, and imbued with conviviality.

This quality requirement is now also expressed in the customer experience, with a smooth, fast and accessible Web3 payment solution, designed for a new generation of wine lovers.

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Paying for wine in Bitcoin, Ethereum or USDT: a concrete reality

Individuals, restaurant owners or distributors can now order their wines directly from the estate... and Pay them in cryptocurrencies. Thanks to Lyzi, Château Perron became one of the first wineries in Bordeaux to offer this service.

💳 Payment in Bitcoin, Ethereum and +80 cryptos
📱 Compatible with over 500 wallets (Binance, Metamask, Ledger, etc.)
💶 Automatic and instant conversion into euros
🔐 Strengthened security and zero impact for the domain

The objective? Remove friction, simplify international transactions, and create a more direct link with end customers, without going through traditional banking channels.

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An opportunity for the entire wine sector

As explained Bertrand Massonie, owner of the domain, this initiative goes well beyond a simple new payment method:

“Wine players should avoid seeing crypto as a gimmick. It can redefine our relationship with wine lovers, bringing us closer to younger, connected customers who are open to new experiences.”

This movement also paves the way for new applications of blockchain in the wine world : exclusive member clubs via NFT, bottle traceability, personalized experiences... so many possibilities that Lyzi and Château Perron intend to explore.

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Lyzi: the crypto solution designed for French retailers

Deployed in over 600,000 points of sale and adopted by brands like Spring, S.T. Dupont, SMEG or Fitness Park, Lyzi allows merchants to accept cryptocurrency payments while receiving euros directly into their account.

The integration is done with no change in infrastructure, without the risk of volatility, and with full compliance with European regulations (MiCA, KYC, AML...).

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Web3 at the service of tradition

This collaboration between Chateau Perron and Lyzi perfectly embodies Lyzi's mission: make crypto payments concrete, useful, and accessible to all sectors — even the most traditional ones like viticulture.

Buying a Grand Bordeaux in cryptocurrency?
It's now possible... and that's great news for the future of commerce.