The case of Starbucks, Tesla... and now your business?

For a long time, cryptocurrency payments seemed reserved for a small circle of insiders. But in recent years, major international brands have changed the situation: Starbucks, Tesla, Gucci, Burger King, Microsoft... All have one thing in common: they have experimented with or integrated crypto payments into their strategy.

What if, after these giants, your business became the next to accept crypto?

In 2025, it is no longer a question of a futuristic image, but a strategic opportunity for businesses of all sizes.

Starbucks, Tesla... when big brands lead the way

Major retail and tech players were the first to understand the potential of cryptocurrency payments.

• starbucks allows its American customers to top up their Starbucks card via cryptos, thanks to a partnership with Bakkt.
• Tesla made the news by accepting (and sometimes suspending) Bitcoin payments for its vehicles, showing that the subject is no longer marginal.
• Gucci or Balenciaga accept Bitcoin and Ethereum payments in some luxury stores.
• Even microsoft has been allowing the purchase of gift cards in Bitcoin for several years.

These initiatives all have a common message: Cryptocurrencies are no longer a curiosity, but a real payment alternative.

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Why did these brands take the plunge

These businesses aren't just following a trend: they see it as a strategic lever.

1. Attracting new customers :
   Crypto users are young, connected, and tech-savvy; an audience that all brands want to appeal to.
2. Modernizing their image :
   Accepting crypto means showing that we are at the forefront of innovation, in line with the evolutions of the digital world.
3. Adapting to international demand :
   In a globalized world, cryptocurrencies make it possible to simplify payments between countries and to reach customers without borders.

In short: crypto has become a marketing, financial and strategic tool in its own right.

What if your business did the same?

One might think that these initiatives are reserved for multinationals. However, thanks to solutions like Lyzi, Any business can now accept cryptocurrency payments, easily and without risk.

Restaurants, hotels, local shops, luxury shops, hairdressers or concept stores...
Hundreds of establishments are already taking the plunge in France and internationally.

And all benefit from the same advantages as large groups:

• One new and loyal customers,
• One modern shopping experience,
• One innovative image which attracts curious as well as regulars.

Lyzi: making possible what the giants already do

What's the difference between Tesla and a local business? The means, not the vision.
And that's exactly what Lyzi comes to fill: to make innovation accessible to all.

With Lyzi:

• The installation is quick and easy (a few minutes are enough).
• The payments are instantly converted into euros, without exposure to volatility.
• Traders get their money within 24 to 48 hours, as with a conventional bank terminal.
• And all this, in a framework secure and regulated.

In other words: you can do like Tesla, Starbucks, or Gucci — but without the complexity.

The signal it sends to your customers

Accepting crypto is much more than a new payment method.
It is a strong message sent to your customers:

“We are innovating. We are thinking about tomorrow. And we make your experience easier.”

For many, it is a sign of openness and modernity that reinforces trust and loyalty.
Consumers who pay in crypto tend to favor retailers that offer them this freedom.

Innovation is no longer reserved for big brands

Crypto payments are no longer a “luxury gimmick.” They become a emerging standard, and the businesses that adopt it today are taking a head start on the competition.

Like Starbucks or Tesla did before you, accepting crypto means adapting before the market forces you to.

And with Lyzi, it's easy, safe, and fast.

Conclusion: the future of payment is now

Yesterday, big brands led the way.
Today, thanks to Lyzi, retailers of all sizes can follow suit, without complexity or risk.

The retail world is changing: consumers want flexibility, speed and modern solutions.
And crypto meets these expectations perfectly.

👉 Starbucks, Tesla, Gucci... and now your business ?

Do you want to modernize your business and attract new customers? Find out how Lyzi allows you to accept crypto payments easily, starting today.