Bitcoin in decline: why do retailers still have an interest in accepting crypto in 2025?

The cryptocurrency market is currently going through a period of volatility: Bitcoin is registering a significant drop, bringing with it all digital assets.
As with every cycle, this raises questions, doubts and analyses.

But while this situation worries some investors, it should not In no way hold back traders.
On the contrary: it is precisely in these market phases that The adoption of crypto payments makes perfect sense.

Here's why.

The drop in Bitcoin does not call into question the use of crypto... especially for traders

When Bitcoin falls, many people spontaneously think about investing.
But Accepting crypto in-store has nothing to do with trading or speculation.

A trader is not buying crypto.
A trader does not keep crypto.
A merchant does not experience any volatility.

Why?
Because solutions like Lyzi Automatically transform payments In euros, in real time.

👉 A customer pays in Bitcoin
👉 Lyzi instantly converts to euros
👉 The merchant receives his payment, stable, secure

0 risks.
0 market exposure.

📉 When the market falls, crypto users spend more

It is a phenomenon that is often overlooked:
Periods of decline encourage spending rather than accumulation.

Why?

• Holders are less hesitant to use their cryptos when the market is already down.
• Users are looking for concrete uses rather than letting their assets sleep.
• Many prefer to transform part of their cryptos into real goods rather than euros via an exchange.

👉 Result:
The demand for crypto payments is not decreasing, it is reorienting itself.

Merchants who accept crypto therefore become preferred alternatives, especially for international customers.

🧭 Stablecoins, on the other hand, are not falling

A lot of crypto payments are not made in Bitcoin, but in Stablecoins :

• USDC
• EURC
• USDT

These cryptocurrencies are pegged to stable currencies (euro, dollar).
They already represent more than 70% of on-chain transactions.

It doesn't matter if Bitcoin falls:
Stablecoins maintain their value and continue to be used massively for payments.

With Lyzi, merchants naturally accept all these stablecoins, without any risk.

⚙️ Uncertain news encourages businesses to diversify their payment methods

In an economic context where:

• inflation weighs on consumption,
• tourists spend more via mobile
• banks are imposing more and more burdensome constraints,

retailers have every interest in Multiply the methods of cashing out.

Accept crypto:

✔ attracts new customers
✔ simplifies international payments
✔ improves the image of the business
✔ Increase the average basket
✔ gives a strong competitive advantage

It doesn't matter if the market is up or down:
uses, on the other hand, are progressing.

🔐 Thanks to Lyzi, traders are never exposed to volatility

It is the key that changes everything.

With Lyzi:

• The customer pays in crypto
• the merchant receives EUR
• Lyzi manages conversion, flow, compliance
• No accounting impact
• No market risks
• No tool change (classic terminal)

Crypto payment is simply becoming a modern payment method, just like Apple Pay was in its early days.

Conclusion: when the market falls, the opportunity is elsewhere

The drop in Bitcoin is not bad news for traders.
It is even often The best time to adopt crypto, because:

• users continue to pay
• Stablecoins remain stable
• payments are instant
• traders don't take any risks
• The competition is starting to position itself

In 2025, accepting crypto is no longer a question of the market...
It's a question of image, innovation and power of attraction.

And Lyzi is there to make this transition simple, secure, and without any exposure.