Attracting new customers through crypto payments

In an increasingly competitive market, every business seeks to expand its customer base. Consumers are now spoilt for choice, and it is becoming crucial to innovate to stand out. A path that is still little exploited, but full of potential, is presented: Accepting cryptocurrency payments.

In 2025, it is no longer just a fad. Crypto payments represent a strategic opportunity to attract new, curious and loyal customers. Thanks to solutions like Lyzi, this opening is now simple, secure and accessible to all businesses.

Why do retailers need to expand their customer base?

Retail, hotels and even restaurants are experiencing intense competition. Customers are no longer limited to their neighborhood or city: they compare, look for the best value for money and also prefer brands that offer a modern and fluid experience.

In this context, businesses must find ways to:

• Differentiate yourself,
• Attracting new profiles,
• Retain demanding and connected customers.

This is where crypto payments come in.

Crypto customers: who are they?

It is estimated that in France, 12% of adults already own cryptocurrencies. A figure that is constantly increasing, especially among the younger generations.

The typical crypto consumer profile is often:

• Young (25-40 years old),
• Connected and tech-savvy,
• Comfortable with new payment methods,
• And above all eager to consume in businesses that share their values of innovation.

By welcoming this clientele, a business is not limited to a marketing effect: it opens the door to a loyal community, which actively favors brands that accept crypto payments.

How does crypto attract new customers?

1. An innovation factor

A trade that accepts crypto sends a strong message: “We are modern, attentive to trends, and we anticipate the future.” This is a powerful argument to appeal to young consumers and international tourists who are used to paying in crypto.

2. A tourist asset

In tourist areas (hotels, restaurants, luxury shops, etc.), accepting cryptocurrencies simplifies the experience of travelers who do not want to convert their currencies. They find a smooth and convenient alternative to monetary exchange.

3. Strengthened loyalty

Crypto users are actively looking for places where they can pay with their digital assets. Once they find a store that accepts crypto, they go back more willingly; and share the information with their community.

Lyzi: the bridge between your business and this new customer base

A lot of traders still think that crypto is too complicated or too risky. It is precisely to respond to these obstacles that was born Lyzi :

• Simple installation : in a few minutes, you can activate crypto payments.
• Guaranteed cash in euros : no volatility, your payments are automatically converted and credited in 24 to 48 hours.
• An intuitive interface : as easy to use as a conventional bank terminal.
• An adoption already proven : from local shops to prestigious brands (jewelry stores, hotels, precious metals trading, etc.), Lyzi already supports many players.

With Lyzi, retailers are giving themselves the means to attract new customers, without additional effort.

Conclusion: a growth driver at your fingertips

Attracting new customers is not just about promotions or communication. This also involves innovation in the shopping experience. By accepting cryptocurrency payments, a business:

• expands its customer base,
• differentiates itself from its competitors,
• and reinforces its modern image.

Thanks to Lyzi, this opportunity is available to everyone, without technical complexity or financial risk.

👉 In 2025, the acceptance of cryptos is no longer a curiosity: it is a customer acquisition strategy. And it may be the lever that will make the difference for your business tomorrow.

Do you want to expand your customer base and offer an innovative shopping experience? Learn how Lyzi can transform your business today.