The landscape of crypto payment in Europe, particularly in France, is rapidly evolving. Current best practices encompass increasing adoption by independent merchants, but also by National & International global networks.
Payment is a strategic issue for most brands; integrating crypto as a new means of payment allows these brands to diversify, generate a new customer base, and adhere to new uses with very high potential (between 10 to 12% of the FR population owns cryptos).
More and more companies are integrating crypto payment solutions, thus recognizing the potential of this technology to attract a diversified and tech-savvy clientele. From retail giants to small local businesses, many market players are seeking to adapt to this unavoidable trend.
On the other hand, French consumers are gradually adopting cryptographic payments. The rise of secure electronic wallets and user-friendly mobile apps facilitates the everyday use of cryptocurrencies.
The benefits, such as faster transactions and reduced fees, attract a new generation of buyers. In parallel, innovative initiatives are emerging to facilitate access to cryptocurrencies.
The current brakes that most brands mention when it comes to accepting crypto payments:
Many retail use cases have recently appeared, allowing more widespread use by consumers and the exploration of alternative means such as crypto gift cards, for example.
This is the case for many shopping centres of the Apsys company, which, after an experiment launched in Beaugrenelle in Paris, decided to globalize it to all their French shopping centres (Steel, Les rives de l'orne, la tête d'or…).
Renowned companies such as Printemps, Beaugrenelle, or the LG automotive group have embarked on deploying this new means of payment thanks to the Lyzi solution, a French start-up that connects crypto holders with merchants.
Most merchants willing to accept crypto payment, however, wish to have reduced exposure to cryptos by not directly holding them in their accounting and therefore favor actors offering reversions in FIAT currency on their bank account to guarantee turnover.
This is the problem that we address by offering merchants a reversion in FIAT currency on the merchant's bank account, in the form of a daily direct debit at no cost to the latter, we also offer to connect directly to the merchant's cash system or the EFTPOS.
We claim more than 70K connected POS and more than 1000 merchants accepting crypto payments.
In conclusion, the best practices in crypto payment in Europe, particularly in France, are characterized by increasing acceptance from merchants thanks to solutions like Lyzi, progressive adoption by consumers, and the exploration of new uses such as crypto gift cards.
However, it is imperative to remain vigilant about potential challenges and to promote responsible use of this rapidly expanding technology.